SpaPixel

Free tool

Will this promotion make money?

A discount can fill your book and still lose money. Enter your own numbers to see the result during the promo period and over the 12 months after it.

The offer
Provider pay, products, and card fees for one appointment.
Who redeems it
Discounts these clients receive are revenue you give up.
What happens after
Promo price
Margin per promo visit
Discounts given to clients who'd have booked anyway
Promo-period result (incremental)
Contribution from return visits
12-month result
New-client return rate needed to break even

The starting values are examples, not benchmarks. Replace them with your own numbers. Here is how the calculator works:

  • Incremental visits = redemptions − existing clients who would have booked anyway.
  • Promo-period result = incremental visits × (promo price − delivery cost) − discount given to clients who would have booked anyway − cost to promote.
  • Return-visit contribution = new-client redemptions × return rate × visits × (regular price − delivery cost).

This doesn't account for retail add-ons, gift-card breakage, or appointment slots that full-price clients could have filled. For med spa treatments, also check your local advertising and pricing rules.