Benchmarks
Compare your spa against real operators.
Benchmarks you can find online are often vague, out of date, or quietly sponsored. We're building them openly, with a group of operators who share defined metrics and get comparisons back.
Join the founding cohort
What we'll measure
- Cost per lead and cost per booked new client, by channel
- Lead-to-booking rate and show rate
- Rebooking rate and time to second visit
- Provider utilization
- Membership sign-ups and churn
- How quickly new reviews come in
How we protect your data
- We publish only aggregate results and never release raw submissions.
- Groups too small to keep contributors anonymous are left out of results.
- We never collect patient or client-level data. Please don't upload files containing personal health information.
- We collect the fewest fields we can, and you can ask us to delete your data at any time.
- Each contributor signs a written agreement before sharing any data.
- Every report states its sample size, segments, and limitations.