SpaPixel

Free tool

How much should you spend to grow?

Start with the number of new clients you want each month. The calculator works back to how many leads you need, what they'll cost, and whether that cost makes sense.

Your goal
Your funnel
Calls, form fills, and booking-page visits that turn into an appointment.
Client value
What's left after provider pay and products.
Leads needed per month
Bookings needed per month
Monthly marketing budget
Cost to acquire one client
First-visit revenue per month
12-month gross profit per client vs. acquisition cost
Highest cost per lead that keeps a 3 : 1 ratio

The starting values are examples, not benchmarks. Use numbers from your own booking system and ad accounts. The 3 : 1 ratio is a common rule of thumb for planning, not a standard for spas. Choose the target that fits your margins and cash flow.